CrossFit Affiliation Essay
It’s a rough draft, but here’s something of what I’ll be submitting to HQ for the affiliation application. Maybe idealistic in tone, but speaks to the heart of what we want to achieve. Feedback/Criticism welcome.
Hi-Fidelity Fitness – Powered by CrossFit
We believe CrossFit to be a catalyst for change. To make use of a musical metaphor we commonly offer: CrossFit is to fitness what The Beatles were to rock and roll. Just as others had paved the way for The Beatles, the components that form the models of CrossFit existed long before the brand. CrossFit isn’t a new invention, but a broader, more effective application of fundamental concepts; a mechanism for disrupting the broken wellness of our society by offering real health to those who seek it; a community built on firm foundations of openness, accountability, and the value of real effort. Affiliation is an opportunity to pay it forward and to put our trainers and athletes on the front lines of the revolution.
With that, we are committed to the following:
To be better, every day, in all of our endeavors.
To help each individual recognize and nurture his and her innate athletic abilities.
To cultivate a spirit of effort, camaraderie, and shared accountability for our trainers and our athletes.
We are CrossFit.
- 04.07.11