High-res photo joepetrusky: Most of us get these daily bargain emails that have sweeping the country by storm. They offer 50%, 60%, and even up to 90% off your typical pricing. More than a few of my area CrossFit’s are jumping on the bargain hunter bandwagon, PLEASE STOP! Your killing mine and CrossFit’s overall brand! There are a few things that you should realize: You are destroying our brand’s worth. I mean why would I pay for something that I already know that I can get somewhere else at such a low cost. CrossFit (most times) provides highly professional strength and conditioning. I know I personally did not gain all this knowledge and experience over night. I am surely not just going to give it away. Technically, by you cutting your prices, you are actually effecting my business as well. If you want some new clients, creatively use social media or actually go outside to meet like minded people. Personally, I do not want any bargain shoppers at my gym. I want dedicated trainees, not people who are going to sign up, pay and never show. This is not Planet Fitness. We should hold ourselves to a higher standard. These monster discounts certainly will not make you any money. First, the deal is usually over 50% off, then the company takes their cut, which is going to leave you with squat. No pun intended. Lastly, once your deal expires, what do you think the chances are that your newly acquired client is not going to look for the next best deal. They will be on to the next and you will have just wasted your time.

joepetrusky:

Most of us get these daily bargain emails that have sweeping the country by storm. They offer 50%, 60%, and even up to 90% off your typical pricing. More than a few of my area CrossFit’s are jumping on the bargain hunter bandwagon, PLEASE STOP! Your killing mine and CrossFit’s overall brand!

There are a few things that you should realize:

  • You are destroying our brand’s worth. I mean why would I pay for something that I already know that I can get somewhere else at such a low cost. CrossFit (most times) provides highly professional strength and conditioning. I know I personally did not gain all this knowledge and experience over night. I am surely not just going to give it away. Technically, by you cutting your prices, you are actually effecting my business as well. If you want some new clients, creatively use social media or actually go outside to meet like minded people.
  • Personally, I do not want any bargain shoppers at my gym. I want dedicated trainees, not people who are going to sign up, pay and never show. This is not Planet Fitness. We should hold ourselves to a higher standard.
  • These monster discounts certainly will not make you any money. First, the deal is usually over 50% off, then the company takes their cut, which is going to leave you with squat. No pun intended.
  • Lastly, once your deal expires, what do you think the chances are that your newly acquired client is not going to look for the next best deal. They will be on to the next and you will have just wasted your time.
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